December 2023—The NAIOP Greater Toronto Chapter is proud to announce its recent honor at the inaugural A100 CommImpact Awards, hosted by The Association 100 and OnWrd & UpWrd. The association was awarded the best Event Promotion Excellence for its commitment to a strategic and well-executed marketing approach in hosting the 2023 REX Awards Gala.
The A100 CommImpact Awards, presented by OnWrd & UpWrd, celebrate the remarkable achievements of associations in the world of communications and engagement.
NAIOP GTA’s winning initiative, its marketing efforts for the 2023 REX Awards, was recognized during the virtual award ceremony by Colleen Gallagher, President and CEO of OnWrd & UpWrd Marketing and Communications and Publisher of The Association 100: “Events are the cornerstone of so many associations and of course, event promotion plays a crucial role. [NAIOP] secured the event promotion award for their strategic and well-executed marketing approach in hosting an exciting awards gala. The comprehensive strategy included initiating promotion 5 months prior to the event, crafting a visually sophisticated identity with Toronto-based imagery and maintaining consistent branding across various platforms. The careful utilization of the venue setup and audio-visual capabilities coupled with measurable outcomes such as the sold-out event and $30,000 in sponsorship further underscore the success of their promotional efforts. Positive testimonials from industry professionals and attendees highlighted the event’s seamless execution classiness. All around, really well done. Congratulations!”
Thank you to The Association 100 and OnWrd & UpWrd for this recognition!